selected projects
click to view
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journaling space: guided journaling workshops
life drawing session with salonnière x bodega ltd.
editing, social & community for passerby magazine
editing, social & community for passerby magazine
social direction
Channeling organic growth and boosting editorial content for its 20k+ audience on Instagram, I created and managed @passerby’s social strategy from the ground up. I also led copywriting, design, editorial production, partnerships and image research/curation.
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instagram feature series sample: #wakingupwith
A bi-weekly stories walkthrough of community members’ and interviewees’ morning routines. Spotlighting authenticity and beauty in the mundane.
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instagram feature series sample: #passerbyrecipes
Sharing community members’ and interviewees’ handwritten recipes. Connecting and driving to the site’s Reality Bites interview series, which spotlights chefs and foodies.
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giveaway production
I produced routine giveaways with like-minded brands to channel community, boost engagement, and develop lasting partnerships. Selected collaborators, in addition to those noted below: Kotn, Poketo, Vintage Books & Anchor Books. Sample giveaway:
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membership club launch
I supported the launch of Passerby Club — a membership subscription featuring exclusive content, gift bags, community events, Discord access, and partnership with over 20 brands (like Mubi, NEON, Penguin Random House, Byredo, Saie Beauty, and more).
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virtual programming
As an offering to promote Passerby Club, I produced a virtual introduction to Simone de Beauvoir in collaboration with club partner Brooklyn Institute for Social Research and philosophy scholar Theodra Bane (PhD). I also produced a virtual book club around disability rights activist Alice Wong’s Year of the Tiger in collaboration with club partner Penguin Random House and Jen White-Johnson — an artist, disability rights activist, and friend of Alice.
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I supported editor Marina Sulmona and founder/photographer Clémence Polès in the prep, publication, social promotion, and editing for routine profiles. As samples, read the profiles of Shirin Neshat here and Ghada Hatem here.
social direction
Channeling organic growth and boosting editorial content for its 20k+ audience on Instagram, I created and managed @passerby’s social strategy from the ground up. I also led copywriting, design, editorial production, partnerships and image research/curation.
instagram feature series sample: #wakingupwith
A bi-weekly stories walkthrough of community members’ and interviewees’ morning routines. Spotlighting authenticity and beauty in the mundane.
instagram feature series sample: #passerbyrecipes
Sharing community members’ and interviewees’ handwritten recipes. Connecting and driving to the site’s Reality Bites interview series, which spotlights chefs and foodies.
giveaway production
I produced routine giveaways with like-minded brands to channel community, boost engagement, and develop lasting partnerships. Selected collaborators, in addition to those noted below: Kotn, Poketo, Vintage Books & Anchor Books. Sample giveaway:
membership club launch
I supported the launch of Passerby Club — a membership subscription featuring exclusive content, gift bags, community events, Discord access, and partnership with over 20 brands (like Mubi, NEON, Penguin Random House, Byredo, Saie Beauty, and more).
virtual programming
As an offering to promote Passerby Club, I produced a virtual introduction to Simone de Beauvoir in collaboration with club partner Brooklyn Institute for Social Research and philosophy scholar Theodra Bane (PhD). I also produced a virtual book club around disability rights activist Alice Wong’s Year of the Tiger in collaboration with club partner Penguin Random House and Jen White-Johnson — an artist, disability rights activist, and friend of Alice.
interview support
I supported editor Marina Sulmona and founder/photographer Clémence Polès in the prep, publication, social promotion, and editing for routine profiles. As samples, read the profiles of Shirin Neshat here and Ghada Hatem here.