selected projects
I. guided journaling workshops
How can journaling calibrate and enrich our inner worlds? I guide each Journaling Space session with an appreciation for the journal as a sacred place to dwell and play, uninhibited. Workshops and prompts are rooted in the ongoing study of private space that I nurture via Substack. View details from a past series here. View glimpses into workshop days here.
How can journaling calibrate and enrich our inner worlds? I guide each Journaling Space session with an appreciation for the journal as a sacred place to dwell and play, uninhibited. Workshops and prompts are rooted in the ongoing study of private space that I nurture via Substack. View details from a past series here. View glimpses into workshop days here.
II. life drawing session with salonniere X bodega ltd.
I joined forces with Minneapolis creative Liz Gardner to produce a figure drawing session at Maison Bodega. I led the experience design, event facilitation, talent coordination (model and DJ), and copywriting amid promotion. View the event listing and details here.
iii. editing, social & community for passerby magazine
Channeling organic growth and boosting editorial content for its 20k+ audience on Instagram, I created and managed @passerby’s social strategy from the ground up. I also led copywriting, design, editorial production, partnerships and image research/curation.
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instagram feature series sample: #wakingupwith
A bi-weekly stories walkthrough of community members’ and interviewees’ morning routines. Spotlighting authenticity and beauty in the mundane.
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instagram feature series sample: #passerbyrecipes
Sharing community members’ and interviewees’ handwritten recipes. Connecting and driving to the site’s Reality Bites interview series, which spotlights chefs and foodies.
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giveaway production
I produced routine giveaways with like-minded brands to channel community, boost engagement, and develop lasting partnerships. Selected collaborators, in addition to those noted below: Kotn, Poketo, Vintage Books & Anchor Books. Sample giveaway:
“This holiday season, D.S. & Durga, Siglo Shop, west~bourne, and MIRROR WATER are giving us a hand with gifting our loved ones (or ourselves). We’ve rounded up some gems, including a D.S. & Durga candle duo to infuse your home with notes of latkes and Christmas trees alike, or a luxurious exfoliator and body oil combo by MIRROR WATER that’s set to soothe.
To satisfy food lovers, we’re also giving away west~bourne’s Spicy Goji Berry Crunch, Moon Pop, and Green Plum Shiso Butter, all packaged in fully compostable bags. To round it all off, you can sip from your new Siglo stemware to wash down whatever else you might be snacking on, or treat a vintage lover in your life to the unique pieces.”
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membership club launch
I supported the launch of Passerby Club — a membership subscription featuring exclusive content, gift bags, community events, Discord access, and partnership with over 20 brands (like Mubi, NEON, Penguin Random House, Byredo, Saie Beauty, and more).
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virtual programming
As an offering to promote Passerby Club, I produced a virtual introduction to Simone de Beauvoir in collaboration with club partner Brooklyn Institute for Social Research and philosophy scholar Theodra Bane (PhD). I also produced a virtual book club around disability rights activist Alice Wong’s Year of the Tiger in collaboration with club partner Penguin Random House and Jen White-Johnson — an artist, disability rights activist, and friend of Alice.
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I supported editor Marina Sulmona and founder/photographer Clémence Polès in the prep, publication, social promotion, and editing for routine profiles. As samples, read the profiles of Shirin Neshat here and Ghada Hatem here.
social direction
Channeling organic growth and boosting editorial content for its 20k+ audience on Instagram, I created and managed @passerby’s social strategy from the ground up. I also led copywriting, design, editorial production, partnerships and image research/curation.
instagram feature series sample: #wakingupwith
A bi-weekly stories walkthrough of community members’ and interviewees’ morning routines. Spotlighting authenticity and beauty in the mundane.
Sharing community members’ and interviewees’ handwritten recipes. Connecting and driving to the site’s Reality Bites interview series, which spotlights chefs and foodies.
giveaway production
I produced routine giveaways with like-minded brands to channel community, boost engagement, and develop lasting partnerships. Selected collaborators, in addition to those noted below: Kotn, Poketo, Vintage Books & Anchor Books. Sample giveaway:
“This holiday season, D.S. & Durga, Siglo Shop, west~bourne, and MIRROR WATER are giving us a hand with gifting our loved ones (or ourselves). We’ve rounded up some gems, including a D.S. & Durga candle duo to infuse your home with notes of latkes and Christmas trees alike, or a luxurious exfoliator and body oil combo by MIRROR WATER that’s set to soothe.
To satisfy food lovers, we’re also giving away west~bourne’s Spicy Goji Berry Crunch, Moon Pop, and Green Plum Shiso Butter, all packaged in fully compostable bags. To round it all off, you can sip from your new Siglo stemware to wash down whatever else you might be snacking on, or treat a vintage lover in your life to the unique pieces.”
membership club launch
I supported the launch of Passerby Club — a membership subscription featuring exclusive content, gift bags, community events, Discord access, and partnership with over 20 brands (like Mubi, NEON, Penguin Random House, Byredo, Saie Beauty, and more).
virtual programming
As an offering to promote Passerby Club, I produced a virtual introduction to Simone de Beauvoir in collaboration with club partner Brooklyn Institute for Social Research and philosophy scholar Theodra Bane (PhD). I also produced a virtual book club around disability rights activist Alice Wong’s Year of the Tiger in collaboration with club partner Penguin Random House and Jen White-Johnson — an artist, disability rights activist, and friend of Alice.
interview support
I supported editor Marina Sulmona and founder/photographer Clémence Polès in the prep, publication, social promotion, and editing for routine profiles. As samples, read the profiles of Shirin Neshat here and Ghada Hatem here.