social direction for passerby magazine

instagram here

While editing at Passerby Magazine, I created, developed, and managed a social strategy from the ground up, including the launch and production of several Instagram feature series (spotlighting community members like beauty editor Hannah Baxter, creative director Sarah Nsikak Whitmarsh, holistic nutritionist Tonya Papanikolov, and 3rd Ritual founder Jenn Tardif). In addition to strategy and feature series production, I led image curation and research, copywriting, and calendar management to channel organic growth, boost editorial content, and communicate brand identity.