selected writing
click to view
a guide for museum-going for passerby magazine
a guide to toledo, spain for passerby magazine
responding to maya deren for anyone girl
web copy for marissa zappas perfume
in-store copy for target
social copy for asche & spencer
campaign copy for msp film
read on substack
social copy for asche & spencer
background
2024, completed at KNOCK. Worked on the social launch for Asche & Spencer — a music production studio specializing in composing and recording original music since 1990. Their music has been featured in Oscar-winning feature films and Cannes Grand Prix-winning commercials.
We grounded the launch in our “Feel More” campaign, which sought to honor the raw, human care behind Asche & Spencer. The studio’s authenticity feels increasingly valuable amid a growing sea of computer-generated music.
samples