passerby club for passerby magazine


explore more about passerby club here


While editing at Passerby Magazine, I worked on announcement strategy, social assets, web design, copywriting, and community engagement for the launch of a membership subscription featuring exclusive content, gift bags, community events, Discord access, and partnership with over 20 brands (like Mubi, NEON, Penguin Random House, Byredo, Saie Beauty, and more). 








copywriting


‘gain access to exclusive content: All levels of membership include access to our private Discord server –– a social platform that functions like a cool Craigslist packed with stylish recs, trustworthy sublets, and more –– in addition to an archive of our past newsletters, exclusive recommendations each week, bonus passerby interviews with fascinating women on the go across the globe, and a monthly member spotlight series. Partner and supporter level members also receive access to our #passerbyrecipes database, stacked with handwritten recipes from the acclaimed chefs and food-industry figures in our community.‘ 

‘join in on our members-only events: Supporter and partner level members get in on exciting passerby events and collaborations, like advance film screenings from NEON and Mubi and access to our book club in partnership with Verso and Penguin Random House.’ 


visuals for web




community engagement 


Find samples of events I produced with club partners here and here.