membership club launch 

for passerby magazine


Founder & Creative Director: Clémence Polès
Managing Editor: Claire Brodka
Editor & Community Lead: Eva Berezovsky
Partnerships Intern: Sydney Russo 
Editorial Intern: Claire Dauge-Roth 


I supported the launch of passerby club — a membership subscription featuring exclusive content, gift bags, community events, Discord access, and partnership with over 20 brands (like Mubi, NEON, Penguin Random House, Byredo, Saie Beauty, and more). Top-tier memberships sold out within 24 hours post-launch. Find samples of events I produced with club partners here and here.

personal touchpoints

Social Strategy
Partnerships & Community Engagement