membership club launch 
for passerby magazine

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I supported the launch of passerby club — a membership subscription featuring exclusive content, gift bags, community events, Discord access, and partnership with over 20 brands (like Mubi, NEON, Penguin Random House, Byredo, Saie Beauty, and more). Top-tier memberships sold out within 24 hours post-launch. Find samples of events I produced with club partners here and here.

My tasks included social strategy, copywriting, design, editorial production, partnerships, and community engagement. Collaborators: Clémence Polès (Founder & Creative Director), Claire Brodka (Managing Editor), Sydney Russo (Partnerships Intern), and Claire Dauge-Roth (Editorial Intern).