instagram direction
for passerby magazine
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Channeling organic growth and boosting editorial content, I created, developed, and managed @passerby‘s social strategy from the ground up. This work involved launching and producing several Instagram feature series spotlighting community members like beauty editor Hannah Baxter, creative director Sarah Nsikak Whitmarsh, holistic nutritionist Tonya Papanikolov, and 3rd Ritual founder Jenn Tardif.
My tasks included social strategy, copywriting, design, editorial production, partnerships and image research/curation. Team: Clémence Polès (Founder & Creative Director), Claire Brodka (Managing Editor), Sydney Russo (Partnerships Intern), Claire Dauge-Roth (Editorial Intern), and Clio Reynolds (Social Intern).
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feature series examples
waking up with...
A bi-weekly stories walkthrough of community members’ and interviewees’ morning routines. Spotlighting authenticity and beauty in the mundane.
#passerbyrecipes
Sharing community members’ and interviewees’ handwritten recipes. Connecting and driving to the site’s editorial feature series Reality Bites, which spotlights chefs and foodies.
